UK retailer launches largest number of Christmas exclusives to date
Space NK is promoting the theme of diversity for Christmas 2016
Space NK will launch its largest number of Christmas exclusives to date for the holiday season 2016.
The UK retailer will unveil 38 launches in the run up to December with this year’s collection said to be its most “diverse and inspiring”.
Heather Alexander, MD of Space NK, said: “As always with Space NK, luxury service and the provision of exclusive products is at the forefront of our retail and online business during the festive season.
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“We recognise that Christmas is a special time of year for our customers and are pleased to offer unrivalled product knowledge, expert advice and a diverse selection of gift options for all, including many exciting exclusives.”
Among the exclusives on offer this year will be The Big Sleep (£70) and Dream To Sleep (£30) by This Works, two gift sets that focus on inducing a “blissful” sleep; products include: Deep Sleep Pillow Spray and Deep Sleep Night Oil.
Meanwhile, NARS is launching its collaborative palette with Sarah Moon. The Give In Take Eye Cheek Palette (£55) is said to play on frost and translucency. It contains six limited-edition eye shadows and three blushers.
Finally Laura Mercier will release its Essential Eye and Cheek Palette (£49). It comprises eight eyeshadows and two blushers in a leopard-print design case.
To complement the retailer’s theme of ‘diversity’ this year, Paul Wilkins, Head of Visual Merchandising, explained that there are four different domestic locations shot as part of the retailer’s visual campaign: a country cottage, a Georgian townhouse, a modern apartment and an urban loft space.
He said: ““We have a wonderfully diverse and inspiring Christmas collection this year, in terms of both product and price. We have some really exciting, exclusive gifts with a selection to suit everyone.
“The Christmas creative really celebrates the breadth of the selection, however you and your family choose to live – be it modern minimal or country chic.”