Kit & Kin, the baby brand co-founded by Spice Girls’ Emma Bunton and UNICEF ambassador Christopher Money, has announced it will be launching in 295 Tesco stores across the UK.
The brand’s baby wipes (£2.75) are 100% biodegradable, made from naturally derived plant-based materials.
“We’re thrilled Tesco has decided to join us on this journey,” said ex-Spice Girls member Bunton.
Money added:"We are delighted that we are able to partner with Tesco which now allows us to reach new families across the UK in a trusted shopping environment.
“We are looking forward to growing our range and introducing more of our products to their customers.”
The products are also available via the retailer’s website.For every ten customers that buy a Kit & Kin nappy subscription the brand will fund the purchase and protection of one acre of tropical rainforest through its partnership with World Land Trust (WLT).
