Stop and smell the flowers: How rose perfumes are making a comeback for millennials in 2019

Rose fragrances have long been associated with quaint grandmothers, rather than on-trend fashion, but these beauty brands are changing all that

Roses are red, violets are blue… and these floral fragrances are making a comeback.

For a long time the classic notes unfairly gained the reputation of being too ‘outdated’ and ‘stuffy’ – essentially, perfumes for grandmothers.

But rose has undergone a transformation, as new launches by luxury beauty houses have shunned parma violets and powdered hues for something anything but old fashioned.

According to British high street chain The Fragrance Shop, . . .

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