Stopping oxidation in its tracks

A new natural antioxidant that boasts the efficacy of BHT could be a game-changer for bio personal care. David Hauck tells the story behind StoppOx and its extensive benefits

Ensuring the oxidative stability of perfumes, oils and cosmetic actives is a must for cosmetics players, with success resulting in a longer product shelf life and improved brand perception among consumers. Another benefit is the reduced formation of irritants and allergens from oxidised fragrance compounds, which also increases the likelihood of a positive consumer experience.

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