Storybook Cosmetics seals first retail partnership with Ulta Beauty

Storybook Cosmetics was created by identical triplets Erin, Mandy and Missy Maynard

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Created by the Maynard triplets, Storybook Cosmetics, the US brand made famous for its wizard wand make-up brushes, has sealed its first US retail partnership with Ulta Beauty.

The brand, inspired by fandom, will . . .

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