StriVectin chooses Fusion

Clinical anti-ageing brand StriVectin has partnered with Fusion Packaging for two 2014 product launches

Clinical anti-ageing brand StriVectin has partnered with Fusion Packaging for two 2014 product launches.

The brand selected Fusion’s 30ml and 50ml Couture jar and 5ml Ice jar for its StriVectinLABS Extreme Cream, as well as the 100ml Ice jar for its Nourishing Cleansing Balm.

For Extreme Cream, StriVectin opted for the double-walled Couture jar collection, with an added shiny silver spray to the inside of the outer jar for added dimension, paired with minimal silkscreened decoration, for a ‘luxurious yet clinical aesthetic’. The cap features a sprayed silver inner cap with a clear outer cap.

For its Nourishing Cleansing Balm, StriVectin chose the 100ml single-walled PETG Ice jar, featuring a crisp white base and closure with simple silkscreen and hot stamp art. For a coordinating sample-sized version of Extreme Cream, StriVectin selected the 5ml jar from the same collection, decorated with the same shiny silver spray and minimal silkscreen art as the aforementioned full-sized jars.

In further collaboration, Fusion has also created the redeveloped packaging for StriVectin’s best-selling TL Advanced Tightening Neck Cream, using the 50ml Couture LTE jar, a stock collection reduced by nearly 50% in plastic material. To achieve the brand’s desired look, Fusion injected the inner ABS cap with the brand’s custom yellow hue, which stands out beneath the cclear PMMA outer cap for maximum shelf impact.