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GLOBAL SUN CARE: ACTION POINTS
Sun protection is now offered across a wide
range of beauty products. Sun care products
that work harder to offer cross-category beauty
benefits will capture the interest of millennials.
Mintel data shows that 32% of US consumers
aged 18-34 believe natural sunscreens are safer
than typical products. Brands need to
develop more natural sun care products for the
younger consumer.
Anti-pollution ingredients are increasingly
coming into sun care and self-tan formulations
as concern over air quality grows. Brands
should explore this area further to maximise
its opportunities.
Drive further consumer engagement through
convenient packaging formats such as flexible
pouches and quick-to-apply textures like
whipped sunscreen formulas.
EUROPE: ACTION POINTS
New products that bridge sun care, skin care and make-up categories could
make wearing sun protection more attractive to consumers. They are also
more likely to start a conversation with bloggers, and bring sun care more in
line with other beauty categories on social media.
“Myth-busting educational campaigns can
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