A plan of action following the Sun Care Market Report 2017, these points will help your business grow in the right direction
GLOBAL SUN CARE: ACTION POINTS
Sun protection is now offered across a wide range of beauty products. Sun care products that work harder to offer cross-category beauty benefits will capture the interest of millennials.
Mintel data shows that 32% of US consumers aged 18-34 believe natural sunscreens are safer than typical products. Brands need to develop more natural sun care products for the younger consumer.
Anti-pollution ingredients are increasingly coming into sun care and self-tan formulations as concern over air quality grows. Brands should explore this area further to maximise its opportunities.
Drive further consumer engagement through convenient packaging formats such as flexible pouches and quick-to-apply textures like whipped sunscreen formulas.
EUROPE: ACTION POINTS
New products that bridge sun care, skin care and make-up categories could make wearing sun protection more attractive to consumers. They are also more likely to start a conversation with bloggers, and bring sun care more in line with other beauty categories on social media.
“Myth-busting educational campaigns can . . .
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