Sun safety: Reinventing the message that everyone has heard before

As Skin Cancer Awareness Month approaches this May, attention is once again turning to what brands are doing to shape and change consumer habits – but what’s left for them to do and are they still responsible for lowering skin cancer rates?

With one in three cancers being skin cancer, according to the Skin Cancer Foundation, consumer education on sun care remains a priority for the health and personal care industries alike.

Awareness months might be spearheaded by healthcare providers and organisations, but sun care brands are often waiting in the wings to bring the message home to consumers in a digestible and engaging way.

Taking responsibility

Australia’s ‘Slip! Slop! Slap’ campaign which began in the 1980’s was ground-breaking and has been responsible for a shift in attitude

While the likes of La Roche-Posay have done plenty for raising awareness of sun safety – La Roche launched its global Mole Checker campaign in 2015 and relaunched it last year – this year cosmetics companies are focusing more on practical offerings and innovations.

The Cadogan Clinic, a UK cosmetics procedures clinic, is offering a new hands-on approach for consumers with its soon to launch Mole Package.

The first British Skin Foundation-approved service of its kind, the package will include a mole and lesion check, removal and histology.

Dr Sue Mayou, Consultant Dermatologist at the Cadogan Clinic, told Cosmetics Business: “The responsibility of educating consumers on the risks and dangers of sun exposure should be a joined-up approach, with the government, healthcare industry, beauty industry and . . .

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