Super niche: The rise of hyperspecific beauty retailers

By Sarah Parsons | Published: 2-Mar-2021
Retail

A new generation of forward thinking online stores are going against mass offering by building and honing in on communities, from wanderlust aspirations to cancer patients

You need to be a subscriber to read this article.
Click here to find out more.

To say that online beauty retailers have done 'well' as a result of Covid-19 and working from home culture would be a massive understatement.

Online sales are expected to account for nearly one quarter (23%) of the overall beauty and personal care spend by the end of 2021, according to Kantar. Meanwhile, NPD UK reported that online sales for luxury cosmetics soared by 47% in 2020.

Indeed, this success is being reflected in

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • NPD Group
  • Parfum Muse
  • The C List
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Why celebrity fragrances need to move on from Y2K nostalgia

Read more
From Beyoncé to Victoria Beckham and Millie Bobby Brown, Tori Crowther explores why new celebrity perfumes need to go beyond nostalgia to prove they're long-lasting

Trending Articles

  1. Sephora reveals opening date for Manchester store The luxury beauty retailer’s third UK location at the Trafford Centre is opening sooner than you think
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    What beauty can learn from the 'Sephora kids' controversy Videos complaining about the behaviour of tweens in Sephora stores have taken over social media. Retail expert Janet Milner-Walker explains the key takeaways for brands
  3. Sephora announces two new Newcastle stores as it ramps up UK expansion The new Eldon Square and MetroCentre locations will be the beauty giant’s fourth and fifth UK stores
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme
  5. Cosmetics Business predicts the top 5 beauty trends of 2024 in new report From a new tier of ultra-luxe beauty to longevity skin care and more, these trends will make waves in the coming year

Upcoming event

Cosmetic Product Safety Assessment E-Training: Starting the Assessment

19 April 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Why celebrity fragrances need to move on from Y2K nostalgia

From Beyoncé to Victoria Beckham and Millie Bobby Brown, Tori Crowther explores why new celebrity perfumes need to go beyond nostalgia to prove they're long-lasting
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Inflation: How beauty businesses are battling against the big squeeze

The supply chain and Covid-19 have caused cosmetic ingredients to spike, but are brands ready to raise prices for consumers?
Retail

Christmas comes early for beauty on the high street as perfume boosts sales 

UK shoppers are returning to high street bricks-and-mortar and leaving online shopping behind
Retail

The beauty industry's winners and losers of post-lockdown (so far)

Bricks-and-mortar has been one of the success stories for luxury cosmetic sales as people embrace the new normal with an increase in consumer confidence
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Virtually bricks-and-mortar: A beauty phenomenon or flash in the pan?

Virtual spaces infiltrated the beauty industry while almost an entire population of customers were confined to the walls of their home. But how prominent will these ‘metaverses’ be in retail’s future? Cosmetics Business finds out
Colour Cosmetics

Return to retail triggers spike in prestige make-up sales

Beauty categories have seen triple-digit growth since lockdown restrictions eased on 12 April
Retail

‘It’s like Goop but for those affected by cancer’: New online beauty retailer for people living with cancer launches

The C-List is the brainchild of MUA Lisa Potter-Dixon and cancer survival Helen Addis and stocks beauty products it says are cancer-kinder
Subscribe now