All proceeds from sales will be donated to supporting communities that are struggling to afford personal care products
As part of a four-year partnership, Superdrug and not-for-profit charity Beauty Banks have teamed up on a cosmetics launch with four influential figures in beauty.
The first of many ventures between the two groups, the four new cosmetics bags have been designed by Sali Hughes, the co-founder of Beauty Banks, Make-up artist Cher Webb, Pixiwoo sisters, Sam Chapman and Nic Chapman-Haste, and Gary Thompson aka Plastic Boy.
All of the proceeds, in excess of £50,000, from sales will be donated to supporting communities across the UK for people who are living in hygiene poverty.
“Beauty Banks is my charity,” said beauty journalist Hughes.
“I co-founded and co-run it with my friend Jo Jones, so it couldn’t be closer to my heart.
“Jo and I have believed passionately from the start that every adult, child and baby in the country has the basic human right to keep clean.
“How we look, smell and feel matters to our mental health, physical wellbeing, employment prospects, our future opportunities and personal relationships with others.”
She continued: “No one should ever have to choose between putting food on the table or soap in their face.”
The bags, priced at £4.99 each, are made from 100% recycled materials, including the fabric and fastenings, which have been repurposed from reclaimed plastic bottles, and are available at Superdrug from today.
“We are so pleased to be contributing to support our valued charity partner, Beauty Banks, with this exclusive collaboration,” added Superdrug’s Commercial Director, Simon Comins.
“Beauty Banks does invaluable work in providing those in need across the country with essential hygiene products, and we are thrilled to be supporting this fantastic initiative to continue to help raise more funds for the charity.”
In October last year, Superdrug extended its production donation points with Beauty Banks to 100 across nationwide, an extension of the beauty chain’s initiative which first launched in 2018 at three flagship stores.