British diver Tom Daley has been named Superdrug’s first male grooming ambassador.
The partnership has been formed to celebrate everything that is new in the male grooming world, and underlines how the way men shop has changed.
The partnership has been created with Gillette to launch Superdrug’s new razor subscription service, where customers receive regular product supplies direct to their door and receive 15% off Venus and Gillette razor blades.
The monthly subscription service starts at £7.69.
Daley says: “I’m delighted to be chosen as Superdrug’s Male Grooming Ambassador. Being in and out of water means that I have to take my grooming regime seriously to ensure my skin and hair don’t suffer. I’ve got a busy summer ahead and the subscription service will make it easier to look good.” Simon Comins, Superdrug Buying Director, adds: “The men’s grooming market continues to grow and we are delighted to be working with Tom this summer.
Today’s British men want products that work and partnering with such a well-known athlete underlines that when it comes to products for men, performance is everything.”
