Superdrug begins international shipping plans with Ireland

Customers in Ireland will also be able to join its loyalty card scheme

Superdrug has announced plans to roll out international shipping, with Ireland being the first destination to benefit from the service. Customers in the region will also be able to join the company's loyalty card scheme.

From 29 July onwards, customers in Ireland will be able to choose from home delivery or in store collection from one of Ireland's five Superdrug stores. This is the first time that the high street chain has offered shipping outside of the UK and marks a significant step towards providing international shipping.

The new shipping option will give Irish consumers a chance to purchase Superdrug's popular range of Zoella cosmetics. Earlier this week the retailer announced plans to stock the range in all of its stores, saying the line was one of its bestsellers.

The store's expansion plans have already seen a revamp of the Superdrug website and investment into its logistics network. Superdrug has also recently rebranded its loyalty card – now called the Health & Beautycard. As part of international development, Irish customers will be invited to join the scheme, getting 10% off all purchases and 50 bonus points when they register in store.

Matt Walburn, Marketing Director at Superdrug, said: "This move will help us to offer even more customers the best deals and the latest health and beauty products. We opened our first store in Ireland almost a decade ago so we are delighted that this is the first place we're going to launch international delivery."

Earlier this year, Superdrug announced its intention to open an additional 100 stores, as well as its new store formats: Beauty Studio and Health & Wellbeing, which focus on different elements of Superdrug's offering. When the new store openings are complete, the retailer will have more than 900 stores in total.