Superdrug heads to London’s East End for store launch

A.S. Watson retailer celebrates fifth anniversary of Health and Beautycard

Health and beauty retailer Superdrug has opened the doors to a new store in London’s East End.

Located on Whitechapel Road, the store will stock a variety of everyday personal care products and cosmetics, including thousands of its own-brand skus.

Usman Sarwar, Whitechapel Store Manager, said: “It’s great to see Superdrug open a store in such a vibrant part of London. The team and I are very excited to be launching the store in Whitechapel and think it will fit perfectly within the local community, offering them a more convenient way to shop.”

Superdrug is also celebrating the fifth anniversary of its Health and Beautycard; to tie in with the milestone, the retailer is offering special deals and offers including member-only benefits both online and in-store.

At the new East End store, consumers can make the most of Superdrug’s buy online and collect in-store service.