Superdrug makes its move into beauty services

Launching five Beauty Bars with cosmetics brand Bourjois

Superdrug, which has long championed accessible and affordable high street beauty, is making the transition into beauty services. The retailer is launching five Beauty Bars in collaboration with colour cosmetics brand Bourjois where it will offer customers the chance to have a range of beauty services at a variety of price points.

These include manicures, pedicures, threading and tinting services and prices range from £6 for basic threading to £20 for a full French manicure and all services will use Bourjois products. These services will be available at five stores at first – Basingstoke, Cribbs Causeway, Harlow, Taunton and Guildford.

Sara Wolverson, Superdrug’s director of beauty, comments: “For our customers a beauty treatment is still a treat and importantly they can now have their treat at our stores for a fraction of the cost of a salon visit. We know our customers love Bourjois products and we are delighted to be working with the brand to launch the new Beauty Bars."

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