Pure Beauty

Superdrug reveals most popular lockdown beauty buys

By Sarah Parsons | Published: 15-May-2020

The A.S. Watson retailer has also reported an online shopping sales surge

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Superdrug has revealed its best-selling beauty categories during lockdown.

According to the British retailer, online sales have surged by 55% in the week commencing 27 April, compared to 2019, with figures attributed to consumers experimenting with at-home treatments.

With a growth of 76%, Superdrug's

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