Superdrug is debuting its first Little Vegan Pop-Up Shop at Boxpark Shoreditch, London UK.
Open to customers from 21 March, the store will be open until June.
The retailer is only stocking its own-brand certified cruelty-free and vegan toiletries and beauty products.
Categories include cosmetics, skin, hair, sun and body care, and male grooming.
Superdrug’s website also includes a section which gives consumers advice and information about cruelty-free and vegan cosmetics.
The AS Watson-owned brand is promoting the launch by using #LittleVeganPopUp.