Pure Beauty

Superdrug set to open vegan pop-up shop

By Becky Bargh | 20-Mar-2018

The Little Vegan Pop-Up Shop will only sell items that are vegan and cruelty-free

Superdrug is debuting its first Little Vegan Pop-Up Shop at Boxpark Shoreditch, London UK.

Open to customers from 21 March, the store will be open until June.

The retailer is only stocking its own-brand certified cruelty-free and vegan toiletries and beauty products.

Categories include cosmetics, skin, hair, sun and body care, and male grooming.

Superdrug’s website also includes a section which gives consumers advice and information about cruelty-free and vegan cosmetics.

The AS Watson-owned brand is promoting the launch by using #LittleVeganPopUp.

Superdrug set to open vegan pop-up shop

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