Sure Men releases special edition antiperspirant range to celebrate summer of sport

The product launch comes ahead of the 2018 FIFA World Cup

Unilever-owned brand Sure Men is set to launch a new collection of anti-perspirants, Sure Men Sport Cool (from £2.19).

The formulas feature Motionsense technology, which is designed to give users long-lasting protection against sweat and odour, and contains fragrance notes of lemon, mint and pineapple.

The new sprays (250ml and 150ml) and roll-on formats have been released as a special edition to celebrate the upcoming 2018 FIFA World Cup in Russia.

“Football is the number one passion point for our brand’s target audience,” said Josh Plimmer, Sure Brand Manager at Unilever UK.

“With our recent activity and a big summer of football, we are pleased to offer our new special edition Sure Men Cool Sport variant and expect it to be popular among sports fans.”

The new products have been packaged in football-inspired black and gold bottles.

All of the products will be available at all leading UK drugstores.


Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies