Paper and packaging company Antalis and Brief Cases, which fosters co-operation between academic institutions and businesses, have announced the winners of their ‘Smart Luxury Packaging – Cosmetics Brief’ competition.
Held in collaboration with Norwich University of the Arts, the competition required students to design packaging for a fictitious high-end start-up that would enhance the unboxing experience for consumers given the uptick in e-commerce.
An expert judging panel awarded gold to ‘Dip’ by Lily Tye, a graphic design student at the university. Inspired by her mother, who became a keen swimmer after suffering a back injury, Tye’s entry was an eco-friendly, luxurious and pool-friendly concept, whose cosmetic products are bottled in sustainable plastic made of fish scales.
Performa Light graphical board was likewise used for its premium brand perception and carbon neutral production.
As part of the winning prize, the ‘Dip’ packaging will be produced by Antalis to be exhibited at the Packaging Innovations event in London this September.
Joint second place went to Josh Smith for his premium male hair product range around the theme of Formula 1 and Niamh Sparrow for a Viking themed range of beard products.
Bronze went to the concepts ‘That Guy’ by Reece Cornwall and ‘Heyday’ by Tiarnie Stammers.
Veronica Heaven, Founder of Brief Cases, said: “Support from industry is hugely important and it is wonderful to have leading player Antalis engaged in Brief Cases, a bridge between industry and education, working with us and encouraging next generation talent with this exciting and demanding packaging project.
“As judges, we had our work cut out for us because of the high calibre of entries, and it is thrilling to see where students have uncovered new opportunities and product categories for brand owners.
“Norwich University of the Arts and their students have done an amazing job and delivered superb results, despite the challenges of the pandemic.”
