Symrise launches website dedicated solely to vanilla

Published: 24-Aug-2016

Flavours and fragrances supplier showcases its expertise in vanilla and features videos from employees

Symrise, the supplier of fragrances and flavours, has launched a website dedicated solely to vanilla.

The vanilla.symrise.com site explores the company’s sustinable business practices used to source vanilla from Madagascar.

It also features extensive content on natural vanilla and how Symrise uses the ingredient for flavour and fragrance.

A number of videos are hosted on the site including one starring Günter Kindel, Principal Flavorist at Symrise, whose favourite area for flavour creation is vanilla.

Another features Kristina Nowak, Marketing Group Manager for Scent Homecare across Europe, Africa and the Middle East.

Nowak explained that vanilla is a fragrance “classic” and can be combined with other types of fragrance to create something completely new.

Symrise first synthesised vanilla more than 140 years ago. Today the company produces more than 4,400 tonnes of vanilla flavours and extracs yearly.

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