Symrise opens self-owned site in Iran in Middle Eastern push

Facility will include offices and labs to serve clients in fragrance and body care sectors

Symrise has opened a new office and laboratory site in Tehran, Iran, which will help the German ingredients supplier strengthen its presence in the Middle East.

The sales offices and application-specific laboratories will be used to develop tailored products for clients in the fragrance and body care categories, as well in the food and beverages industry, and household care. The company also stated that Iran’s location between Europe, Russia and the Persian Gulf States makes it an important trading hub.

Dr Heinz-Jürgen Bertram, CEO of Symrise, said: “Having our own site in the region underlines our dedication to Iranian customers and this attractive market. We are thus a step ahead of many other international companies.”

Symrise’s connections with Iran date back more than 40 years with freelance sales reps being in the region since the mid-seventies. Bertram added: “Despite the many sanctions that were implemented at the beginning of the Iraq war and maintained throughout, Symrise has sustained strong relations with customers and surrounding Persian Gulf States.”

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Symrise (more information, website)