Pure Beauty

THG says Cult Beauty co-founder Alexia Inge left ‘as planned’

By Becky Bargh | 19-Apr-2022

After 15 years, Alexia Inge quit the business she helped establish, claiming she was ‘exhausted to the bone’

THG has dismissed Alexia Inge’s exit from Cult Beauty as out of the ordinary, claiming that her departure was planned.

In a statement to Cosmetics Business a spokesperson for THG said that her exit comes following Cult Beauty’s integration into the company.

“Alexia has done a great job in building Cult into a significant and successful brand, and she leaves the business, as planned, after ensuring a successful integration,” they said.

“It’s a legacy we intend to build upon and we wish her all the best in her future endeavours.”

Speaking about her exit, Inge said: “Joining forces with THG last year marked a seminal milestone in the company’s history.

“I am excited to watch the next chapter for the business as it grows from strength to strength in its superb position as part of the THG Beauty portfolio.

“Growing and scaling a global business for 15 years has been exhilarating, deeply enriching and completely all-consuming.

“I’m at a juncture where I have the opportunity to prioritise other aspects of my life, a privilege I take with great pride and gratitude.

“I’m taking a well-earned wellness year to recuperate, spend time with family, to recharge my creative spirit and let ideas percolate for my next (ad)venture. Watch this space.”

Alexia Inge, co-founded the beauty e-tailer 15 years ago

Alexia Inge, co-founded the beauty e-tailer 15 years ago

This month, Cult Beauty successfully integrated its warehouse operations with THG’s facility.

Cult’s warehouse staff members have since been made redundant, according to The Sunday Times.

Inge, who has been at the helm of the pure play beauty seller since its establishment 15 years ago, said that she was “exhausted to the bone”.

An email to staff said that it was the “hardest decision” of her life, as reported by the publication.

Current staff members also said that the culture at Cult had changed since THG’s takeover in August last year for a £275m price tag.

“It seems like every week someone is leaving,” one told The Sunday Times.

“People are being driven to breaking point, ringing each other up and crying.”

THG also owns beauty sellers Dermstore and Lookfantastic, as well as beauty brands ESPA and Illamasqua.

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