TRESemmé pledges to hire more female bosses

Hair care brand says it will recruit more women for executive roles and establish mentoring opportunities

Unilever-owned hair care brand TRESemmé has pledged to hire more women in leadership roles.

Through its new #WomenLeadTheWay campaign, it intends to recruit more females and establish mentorship opportunities for women in the company.

The brand made the announcement at New York Fashion Week, where it is the official hair care sponsor, and has tapped designers Jonathan Simkhai and Rebecca Minkoff to help promote the initiative.

Esi Eggleston Bracey, Unilever’s Chief Operating Officer for Beauty and Personal Care, said: “We know that women have the drive and experience to lead but their opportunities for leadership continue to lag, and we see a need for change.

“Women should have access to training, mentorship and resources that can help support and propel them forward and we as companies and organisations in the industry should be accountable for providing those.”

She added: “It’s time we come together and take bold action to accelerate the pace of change.”

In recent years, beauty heavyweights have been setting an example for other brands to give women equal opportunities in leadership roles.

Mary Kay and Coty are among those actively hiring women in executive positions.

TRESemmé is encouraging other companies to support its pledge and work to improve opportunities for women in the industry.