Luxury car manufacturer Jaguar has released a new edt fragrance, Stance, paying homage to its lozenge logo.
The heritage badge is a traditional stamp of the brand’s logo and is still available in fashion items from the brand including cufflinks and keyrings.
Meanwhile, the scent (from £29) features top notes of cardamom, pepper, nutmeg, mandarin and apple; heart tones are blended from vetiver, patchouli and cashmere wood; on base notes of musk, amber, vanilla and moss.
Its bottle branding has been revamped and is embossed with smoky black glass and 3D geometric shapes designed to give a high impact.
Dark gun-metal cap is topped with the iconic Jaguar Growler emblem.
To coincide with the launch, the new campaign, Shape Your Reality is shot with the brand’s ‘typical’ man in an urban setting.
The fragrance is available now exclusively at Marks & Spencer.
