Tanzanian model is the new face of Maybelline

Herieth Paul to make campaign debut in Spring 2016

Tanzanian model Herieth Paul is the new face of Maybelline.

Born and raised in Dar es Salaam, Tanzania, Paul moved over to Canada when she was 14 years old before being scouted at 16 years old. In June 2010 she was signed to Women Management which saw her posing for top photographers including Steven Meisel, David Sims and Ellen von Unwerth, as well as appearing in global editions of Vogue, Teen Vogue, i-D, Dazed + Confused, LOVE, Elle, Allure, Glamour and Le Monde.

She has also walked the runways for Proenza Schouler, Stella McCartney, Balmain, Tom Ford, Ralph Lauren, Burberry, Rag & Bone, Rodarte, Giles Deacon, Rick Owens, Carolina Herrera, Philip Lim, DKNY and Derek Lam, in addition to being the face of Tom Ford, Polo Ralph Lauren, cK One, The Gap, Diesel, Edun, and Rodarte.

Commenting on the appointment, Leonardo Chavez, Global Brand President of Maybelline New York Worldwide said: “Herieth has an incredible aura; she is smart, strikingly beautiful and has a lovely personality. In photographs she captivates you with her beauty and in person she exudes a refreshing and unpretentious gorgeousness which women around the world will be able to relate to.”

Speaking about her new role as a brand ambassador Paul said: she is “honoured to be able to work for Maybelline and is grateful to be given such an amazing opportunity. I love the values of the brand. "Make It Happen" falls right in line with how I live. I have been truly blessed and afforded so many great opportunities and I am thrilled to be part of a brand that celebrates strong, confident and beautiful women around the world.”

Paul will make her advertising debut in spring 2016.

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