Target launches three new beauty brands

New brands are all exclusive to the retailer

US retailer Target has announced the launch of three new brands into its stores and online. Products from skin care brand Marlowe, bath and body care brand Mayfair Soap Foundry and bath and shower brand You Are Amazing will all be available exclusively through Target stores and on the company's website target.com.

Mayfair Soap Foundry offers a range of luxury bath and body care products. The brand says that all of its products are crafted with premium ingredients, sophisticated scents and a give­back philosophy, to create high end yet affordable products for women looking for a touch of serenity. Products include Body Wash, Body Creme, Sugar Scrub and Bath Salts, available in Grapefruit and Bergamot and Sea Lily Jasmine scents. All products in the line are made in the US, are free from parabens and phthalates and are not tested on animals, while the brand has also teamed up with the Starlight Children’s Foundation, so that a donation to the charity is made for each Mayfair Soap Foundry product purchased.

Marlowe is a skin care line for men and women, with products including Hand & Body Lotions, Hand Souffle and Body Butter. All of its products feature the Marlowe. M Blend, which contains four key extracts selected to offer high moisture, skin soothing properties and skin regeneration and protection, according to the brand. The brand has also partnered with recycling charity Clean the World, so that for every Marlowe. product purchased, soap is distributed to people at risk of hygiene­ related illnesses.

Finally, You Are Amazing describes itself as a “fun­loving, purpose­led+ bath and body care brand, offering products in a range of scents: Lavender Fields, Coconut Water, Eucalyptus Mint, Juicy Grapefruit, Vanilla Bean, Mango Papaya, Lemon Meringue and Blooming Bouquet. The eight boldly­scented collections feature colourful, clean packaging with inspiring messages in order to give women a positive start every day, according to the brand. Its products include Hello Beautiful Skin Body Lotion, Final Spritz Body Mist and Clean On Up Body Wash. You Are Amazing has also partnered with Girl Up, the United Nations Foundation's campaign to raise awareness and funds for girls in developing countries, to donate leadership development opportunities for every product purchased.

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