Targeting young tweeters

#ParfumsHashtag is a new French perfume brand aimed at social media savvy young girls

#ParfumsHashtag is a new French perfume brand aimed at social media savvy young girls. The firm is releasing its first perfume this month, entitled I’m a Princess (#imaprincess). The fragrance comes in a beauty box with a compact mirror and a set of stickers that can be applied to a mirror, mobile phone or other surface, and features colours such as pink and turquoise.

The juice is described as a sugary floral with head notes of mandarin and orange blossom; heart notes of jasmine, iris, plum and raspberry; and base notes of patchouli, vanilla, praline and musk. The bottle is a standard rectangle with a silver cap. The fragrance coffret will cost u6.50 from French supermarkets and department stores nationwide.