Tarte Cosmetics is raising funds to fight AIDS in Africa

The US colour cosmetics brand will donate 10% of the retail price of two of its palettes towards the charity (RED)

Tarte Cosmetics is raising funds to help fight AIDS in Africa by donating 10% of the retail price for every purchase of two limited-edition palettes.

The US make-up brand will donate to charity (RED), which was founded in 2006 by Bono and Bobby Shriver to raise awareness of and bring an end to AIDS.

CEO and founder of Tarte Cosmetics Maureen Kelly said that giving back is “part of Tarte's DNA”.

The brand has given two of its best-selling palettes – the tarteist pro palette and tarteist pro glow palette – a packaging makeover featuring a red case, which will be used to raise funds on amazon.com/RED.

World AIDS Day takes place on 1 December.



Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies