Tatcha fends off Kylie Skin and Kiehl's to top digital marketing chart in June

The brand accumulated more than US$10m in earned media value throughout the month

Image via Instagram @tatcha

Japanese-inspired beauty brand Tatcha has retained its title as the best performing skin care brand in June.

The results, published by Tribe Dynamics, measure brands’ earned media value (EMV), which quantifies the estimated value of consumer engagement with its digital earned media.

Today, the brand has more than 900,000 followers on Instagram and 19,000 on Twitter.

It was acquired by beauty giant Unilever in June this year.

Despite an 8% dip its EMV, Tatcha was US$2.5m ahead of its nearest competition Farsáli and almost $5m in front of Ole Henriksen.

However, Farsáli topped the community metrics chart, earning more than $38,000 per ambassador post.

Meanwhile, skin care brand Murad experienced the highest increase in EMV for June with a 124% boost ahead of Kiehl’s and Glamglow.

According to Tribe Dynamics, most of its top-earning content centered around its new Replenishing Multi-Acid Peel.

Under performing brands included Kylie Skin, with a 27% fall in EMV for June, Pixi Beauty, which experienced a 39% dip in media interaction, and natural beauty brand Fresh, which dropped 39%.

The report also found engagement in sun care and tanning brands were on the rise thanks to summer-themed content online.

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