Taylor Swift's Delicate video accused of 'ripping off' Kenzo fragrance ad

By Sarah Parsons | 16-Mar-2018

The singer's Delicate video has been compared to the 2016 Kenzo World ad directed by Spike Jonze

Taylor Swift has been accused of ‘ripping off’ a Kenzo World fragrance 2016 ad.

Directed by Being John Malkovich director Spike Jonze and the choreographer behind Sia’s ‘Chandelier’ Ryan Heffington. The fragrance short film features a bored looking actress and dancer Margaret Qualley surrounded by guests in a formal setting.

Qualley makes her polite excuses to leave the event before escaping to the glamorous hotel foyer.

The three minute video then ensues into a contemporary dance routine filled with humorous moments and facial ticks.

Youtube/Taylor Swift/Kenzo

Youtube/Taylor Swift/Kenzo

However, social media users were quick to point out that Swift’s Delicate video draws some striking similarities to the Kenzo ad – with some consumers even creating scene by scene comparisons.

The singer’s latest music video also follows a similar story of a vacant looking Swift in a striking ballgown slipping into a fantasy-like dance routine.

Kenzo refused to comment on the comparisons. However, US gossip magazine Page Six claimed that a former PR for Kenzo posted “Listen Tay, I feel you. It’s hard to stay fresh. Call us, we can help.” But then removed the post.

Cosmetics Business has reached out to Taylor Swift's representatives for comment.

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