The singer's Delicate video has been compared to the 2016 Kenzo World ad directed by Spike Jonze
Youtube/Taylor Swift/Kenzo
Taylor Swift has been accused of ‘ripping off’ a Kenzo World fragrance 2016 ad.
Directed by Being John Malkovich director Spike Jonze and the choreographer behind Sia’s ‘Chandelier’ Ryan Heffington. The fragrance short film features a bored looking actress and dancer Margaret Qualley surrounded by guests in a formal setting.
Qualley makes her polite excuses to leave the event before escaping to the glamorous hotel foyer.
The three minute video then ensues into a contemporary dance routine filled with humorous moments and facial ticks.
Youtube/Taylor Swift/Kenzo
However, social media users were quick to point out that Swift’s Delicate video draws some striking similarities to the Kenzo ad – with some consumers even creating scene by scene comparisons.
The singer’s latest music video also follows a similar story of a vacant looking Swift in a striking ballgown slipping into a fantasy-like dance routine.
Anybody else notice that the @taylorswift13 "Delicate" music video ripped off Spike Jonze's Kenzo video? It's almost beat-for-beat, just with worse dancing. pic.twitter.com/0hGKxBTn22
— Clayton Spinney (@ClaytonSpinney) March 12, 2018
What came first, the Kenzo ad or Taylor Swift's Delicate music video?ANSWER: the Kenzo ad. ARE THERE NO ORIGINAL IDEAS ANYMORE? lmk.
— molly crabtree (@MollyCrabtreee) March 12, 2018
do you think taylor swift saw the KENZO World ad and just told her producer “I want a less cool version of that?”
— mandy boddy (@mandyboddy) March 12, 2018
is it me or Taylor Swift's music video to Delicate looks like a bad copy of Kenzo perfume advert?
— Alina (@dirtyexecution) March 12, 2018
Kenzo refused to comment on the comparisons. However, US gossip magazine Page Six claimed that a former PR for Kenzo posted “Listen Tay, I feel you. It’s hard to stay fresh. Call us, we can help.” But then removed the post.
Cosmetics Business has reached out to Taylor Swift's representatives for comment.