This year marks the tenth anniversary of arguably one of the most influential inventions of our generation – the iPhone.
It wasn’t the first smartphone but it is certainly one of the most iconic, with a billion sold worldwide.
From organising holidays to managing finances, the gadget has changed the way consumers can pretty much do anything.
But, inadvertently, the creation has also changed how male shoppers consume beauty and grooming products — and the App Store has played a major part in it.
What are the best beauty apps to recommend to your male consumers? With more men interested in beauty and grooming than ever before, we explore the apps they should be advised to download immediately.