The 5 beauty start-ups backed by South Korea’s Amorepacific

Biovit, virtualive, Trove, Paffem and Reziena have been taken under Amorepacific’s wing over the past six months

Paffem helps consumers find their ideal scent based on preferences (©Paffem)

Amorepacific, the South Korean cosmetics company, showcased the achievements of five beauty start-ups that it has been nurturing as part of its incubator programme for the past six months.

At the APTechUp+ Demo Day held on 21 July in Seoul, Korea, Amorepacific gave a public platform to the five brands to provide an update on their developments in front of more than 100 industry professionals and . . .

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