With more than three billion people using social media, the platforms have become one of the most influential channels of the decade.
Since its integration in the early noughties to Instagram’s launch in 2010, the technologies have captured a generation thanks to its real-time sharing experiences, communication capabilities and marketing opportunities.
While some beauty brands have stepped away from the culture, most have embraced the benefits.
And in this rose gold-tinted age, brands have been given a stage to flaunt their products and engage with their consumers directly.
But which beauty brands are capitalising on the boom and making their mark in the world of social media?
Here, Cosmetics Business reveals the top five beauty brands influencing the social media realm collated by marketing agency Pilot Fish Media.
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