The 7 deadly sins of beauty branding

How can beauty brands avoid some of the most common branding pitfalls when selling their latest products and formulations to consumers?

Nick Vaus, Partner and Creative Director at DewGibbons + Co, will be speaking at in-cosmetics Global in London on 6 April about 'How great brand design can deliver compelling ingredient-led stories'.

He speaks to Cosmetics Business about the seven deadly sins of branding, and how beauty businesses can avoid them.

Nick Vaus

1. Obfuscation

Language matters. Whether brand name, product name or words used on back of pack, language and tone of voice have the power to inspire and inform, or to repel and patronise.

The worst method is . . .

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