The P&G-owned brand is tapping into the rapidly growing male grooming industry
Men’s grooming brand The Art of Shaving has opened its first store in the UAE.
The P&G-owned company has 150 stores in the US, but has recently expanded internationally into Moscow, Doha and now Dubai.
The Dubai store in shopping mall City Walk Boulevard 2 is said to feature the brand’s widest range of services in a shop.
UAE shoppers will be able find an in-store Barber Spa, which boasts three shave stations and a lounge.
The ultra-masculine brand, labelled as the ‘Brotherhood of Shaving’, is tapping into the fast growing male grooming industry.
“Inspired by the professional training and classic heritage of traditional men's barber services, The Art of Shaving is positioned to become a prestige leader in the $43bn male grooming industry which is growing at a faster rate than the female beauty business,” the brand said.