Pure Beauty

The Body Shop launches Heartmakers campaign

Published: 8-Oct-2013

The Body Shop has unveiled a new search to find five ambassadors, or \'Heartmakers\' who represent the company\'s ethical core values and embody the mantra \'Beauty with Heart\'.

The Body Shop has unveiled a new search to find five ambassadors, or 'Heartmakers' who represent the company's ethical core values and embody the mantra 'Beauty with Heart'.

The campaign will run for six weeks through social media, and asks customers and fans to chose one of The Body Shop's five core values and submit a personalised postcard through Facebook explaining why they are passionate about that value.

The five inspirational winners will have the opportunity to attend launches and events, try new products and guest blog for the retailer, as well as receiving a hamper of products and other prizes.

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