The Body Shop set to double Community Trade initiative

The brand is celebrating 30 years since it started its mission to empower global ingredients producers from around the world.

The Community Trade programme has empowered local ingredients producers for the past 30 years.

The Body Shop’s sourcing programme, Community Trade, is set to increase the number of community trade ingredients it uses in its beauty products from 19 to 40 by 2020.

The plan is part of the company’s bid to empower economically vulnerable producers from around the world by paying fair prices, offering price assurance, a long-term relationship and access to an international market.

Four new trade ingredients will be used in The Body Shop’s products starting from this year, which will take the number of community trade ingredients up to 23. The new ingredients include almond oil from the Alicante region of Spain, banana puree from Ecuador, British rose essence sourced organically from Herefordshire, England and mango seed oil from India.

This year is the 30th anniversary of the brand’s Community Trade Programme, which was a beauty industry first when it was first introduced in 1987.

Head of Sustainable Sourcing at The Body Shop Will Stephens said: “Community Trade is part of the DNA of The Body Shop and we would not be the business we are today without it.”

He added: “Community Trade is only going to grow in scale and impact. It is a prime example of how we can challenge industry norms and we are very proud of what has been achieved over the past 30 years. Here’s to 30 more years of this life-changing programme.”