The Estée Lauder Companies and Ruuby open beauty concept salon

The leading beauty company and digital beauty concierge app will showcase beauty treatments and products in London’s West End

Ruuby, London’s beauty concierge app is opening its first concept salon at The Estee Lauder Companies’ headquarters this week.

The Ruuby x No.6 Mortimer pop-up will showcase products from The Estée Lauder Companies portfolio, including Darphin, Bobbi Brown, Bumble and bumble and MAC Cosmetics.

It will be based at One Fitzroy in Fitzrovia, which is the ground floor retail space of The Estée Lauder Companies UK head office.

The salon is described as being at the epicentre of beauty innovation and will offer Darphin facials, Bobbi Brown brows, MAC Cosmetics lashes, blowdries and braids, manicures, pedicures and nail art.

The aim is to teach women about the future of beauty with a range of ‘pick and mix’ services, interactive experiences and after-hour events with industry experts and leaders.

Themed classes will include a summer skin expert masterclass with Darphin, a styling class with Bumble and bumble and a pro artist workshop with Bobbi Brown.

Customers will be able to book appointments directly via the Ruuby app or website for a 15% discount or they can speak to the concierge team at the pop-up store.