The Fragrance Shop enjoys ‘buoyant’ Christmas trading

Sales up 3.6% thanks to strong online and Black Friday activity

The Fragrance Shop, has announced a ‘buoyant’ festive period, with like-for-like Christmas sales up 3.6%, in the six weeks to December 29th, 2018, compared with the same period last year, despite the ongoing challenge in high street sales.

Its online retail platform (+19.3%) and strong sales over the Black Friday promotional weekend (+28.7%) both helped contribute to the sales uptick.

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