The Hut Group acquires cosmetics brand Eyeko

The cosmetics brand famed for its eye products builds on The Hut Group’s expansion into the beauty brand sector

The Hut Group has announced the acquisition of UK cosmetics brand Eyeko.

The deal is said to represent further strategic investment in The Hut Group’s international beauty offering.

Last year, The Hut Group acquired Illamasqua, ESPA, Glossybox and beauty retailer RY.

Matthew Moulding, Founder and CEO of The Hut Group, said: “Eyeko is a great addition to THG’s portfolio of brands, with a strong positioning within the cosmetics market. 

“Its high-quality, innovative products are built on years of industry experience and the brand is renowned across numerous territories including the US and UK.

“We look forward to maximising Eyeko’s unique offering across the globe through our world-class e-commerce platform, THG Ingenuity, and our global marketing infrastructure.”

Eyeko was founded in 1999 by Max and Nina Leykind and today it has an international reach, sold in the US, Australia, and Europe, as well as through The Hut Group-owned lookfantastic.com.

Nina Leykind said: “I am delighted with this acquisition, which is taking Eyeko into a truly exciting future.

“We’re extremely proud of what we’ve accomplished to date and now look forward to seeing The Hut Group take Eyeko to even more customers worldwide.  

“I’m confident in The Hut Group’s digital and marketing expertise, and expect great things for the brand.”

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