The Hut Group signs £100m in partnership deals with 6 global beauty brands

PZ Cussons Beauty, Elemis, Burt’s Bees, Luxe, By Terry and Revolution Beauty will all work with the group’s THG Ingenuity division to meet demand for online shopping

St Tropez, owned by PZ Cussons, will launch direct-to-consumer in under six weeks

The Hut Group (THG) has inked over £100m in partnership deals with six global beauty brands to help them meet growing demand for online sales.

Through its technology services division, THG Ingenuity, PZ Cussons Beauty, Elemis, Burt’s Bees, Nuxe, By Terry and Revolution Beauty will be given support to transition towards a direct-to-consumer (DTC) model.

Matthew Moulding, Founder and CEO of THG, said: “The consumer . . .

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