The Latina Factor

The personal care market continues to move onwards and upwards within Latin America as the average consumer continues to show more care and awareness for their appearance

Latin America is fast becoming the target region for personal care manufacturers. Sheena Rossiter, Andrew Rosati, Toni Sekinah, Pacifica Goddard and Robert Stokes look at the growth potential of the region’s C&T industry

While it is hard to generalise about a region as diverse as Latin America, the truth is that many of its consumers are more concerned about personal appearance than is typical elsewhere in the world. This is good news for the personal care product industry, especially so, given the strong economic growth of most Latin American countries.

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