The Perfume Shop celebrates 25th birthday

AS Watson’s leading fragrance retailer is hosting celebrations this year to commemorate its silver anniversary

The Perfume Shop will have in-store promotions and limited edition products to mark 25 years of fragrance this year.

The Perfume Shop started with a single store in Birmingham in 1992 and is celebrating 25 years of fragrance as the UK’s largest specialist fragrance retailer with over 260 stores.

The retailer will mark the occasion with in-store promotions, limited editions and exclusive products. There are also plans to team up with Alzheimer’s Research UK, which is celebrating 25 years since its launch in 2017.

Gill Smith, The Perfume Shop's Managing Director said: “Reaching 25 is an achievement for any business and everyone who has been in the retail industry for the past 25 years would agree this has been a period with huge changes in the way we all shop."

She added: "We are looking forward to celebrating our history this year with colleagues, customers and suppliers and also look to the future, embracing all the developments we can now offer to give a bespoke fragrance experience for every customer.”

The business was founded to offer high street perfume shoppers specialist knowledge and advice and today it has 301 employees who have completed Fragrance Foundation courses with a further 63 who have completed the unique Perfume Masters training.

The company has acknowledged that the way people shop has changed in recent years so it offers new services such as a bespoke engraving service online and the Shutl delivery, which allows busy shoppers to select a scent online and have it delivered within 90 minutes.