The Perfume Shop commences retail overhaul

The A.S. Watson retailer is opening and relaunching new stores

The Perfume Shop’s UK retail investment plans are in full swing, with new store openings and relaunches underway.

Just a few weeks ago, the A.S. Watson-owned fragrance retailer relaunched its Cribbs Causeway store in Bristol, investing in a major refit to transform the premises. Meanwhile, The Perfume Shop has also relocated its Romford store in The Liberty Shopping Centre to a new, larger space. Finally, a new store is also slated to open in Surrey Quays in London.

Speaking about the Cribbs Causeway relaunch, Gill Smith, Managing Director of The Perfume Shop, said: ”Having grown up in Bristol, this relaunch was close to my heart. I can recall when the Cribbs Causeway Centre initially opened in 1998 as it very quickly became the exciting go to destination for shopping – primarily as it had a large number of stores. It’s wonderful that Cribbs Causeway remains a very popular shopping destination and we hope the new, modernised store will continue to thrive in the developing centre as we continue to provide consumers with leading perfume expertise and over 400 branded perfume products.”