The Vegan Society has announced today, on World Vegan Day, the debut of a new app to help consumers make to transition to veganism over 30 days.
The VeGuide app will feature a range of interactive content with shopping, nutrition and recipe information, including which beauty products are vegan.
Video content will be presented by prominent vegan YouTubers RaeLikesFroot and Jay Brave who both give guides to consumers on how to become vegan.
Digital Content Officer for the Vegan Society, Danielle Saunders, said: “We are so excited to launch an app we developed specifically with the vegan-curious in mind.
“VeGuide was designed to provide a platform that’s more suited to the younger audience, which our research showed are the most likely age group to have interest in veganism.”
She continued: “We feel the development of VeGuide marks a new phase for The Vegan Society and a new way of embracing veganism for the general public.”
According to the NGO, half of Brits would now consider becoming a vegan.
The app will be available to download on Android and iOS devices.
World Vegan Day also marks The Vegan Society’s 74th anniversary.
