The White Company lands British Airways cosmetics deal

By Sarah Parsons 5-Jul-2017

The luxury soft furnishings company will be supplying the airline with its new skin care collection

The White Company has landed a deal with British Airways to supply the airline’s high-spending customers with cosmetics amenity kits and bedding.

Later this year, customers travelling in the long haul business class service Club World between London Heathrow and New York JFK will be given skin care products from the brand’s Restore and Relax Spa Collection, as well as bedding and an eye mask.

“We are passionate about creating the best night’s sleep for all our customers and I’m truly delighted to now be working with British Airways in order to help their customers sleep well in the sky,” said Chrissie Rucker, Founder of The White Company.

The luxury home ware company broke into skin care in January and opened its first international flagship store in New York last month.

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At the time of the skin care launch, Lisa Hopkinson, Home Director of The White Company, told Cosmetics Business: “We have tried to make our advanced skin care regime as simple as possible so it fits easily with daily life or can augment an existing routine, with the inclusion of one or two of our hero products.”