The beauty bank of mum and dad: 7 insights into parents and Gen Z shopping


Cosmetics Business has partnered with Your Beauty Club to uncover data about the shopping habits of parents for their teenage beauty fans

Cosmetics Business explores the shopping habits of parents and their young adult family

Hot on the heels of millennials, Generation Z is the latest consumer group to take the beauty industry by storm.

But many of the younger age range – under 23 – are reliant on parents to fund their beauty habit.

Cosmetics Business teams up with Your Beauty Club to find out how parents really shop for their teenage children...


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