The best of British: How to land a partnership deal with UK-only beauty e-tailer A Beautiful Life

Created with the intention of showcasing the best in British beauty, Lydia Roscoe, the founder of new e-commerce player A Beautiful Life, tells Cosmetics Business why her platform is backing Britain's cosmetics industry and how to land a space on her virtual shelf

Lydia Roscoe

With the intimate details of Brexit still to be ironed out and the ever-changing conditions of the Covid-19 pandemic keeping tight hold of economies, starting a new beauty brand in the UK could seem like an intimidating ask.

However, new beauty e-tailer on the scene, A Beautiful Life, has launched a dedicated one-stop-shop for fledgling, and legacy, British brands to showcase their line-up, in an effort to champion the best in British beauty.

In this exclusive Q&A, Lydia Roscoe, the retailer's founder, explains why a spotlight needs be shined on British beauty and the categories she's looking to scale up in 2021.

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