The ‘blob’ for the job: Loum Beauty works with Instagram artist Beth Evans for World Mental Health Day packaging

The brand’s Tranquil Radiance Nutrient Mask features Evans’ mood character ‘blob’, an anxiety sufferer, on its limited edition packaging

Loum Beauty, the US skin care brand, has teamed up with Instagram artist Beth Evans to launch limited edition packaging for World Mental Health Day featuring her mood character ‘blob’.

Evans, well-known for her playful, emotive . . .

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