The colour of beauty: technology that changes the face of colour management

Everyone wants to look good - delivering accurate colour is key to today’s health and beauty products, now more than ever.

Everyone wants to look good - delivering accurate colour is key to today’s health and beauty products, now more than ever.

From perfecting a look, introducing a new line, custom matching skin shade or developing eye catching packaging, colour must be precise, repeatable, and measurable. Companies that can provide this assurance are better positioned to increase revenue and make lasting impressions with their customers.

X-Rite Pantone, the leader in colour management solutions, offers a range of instruments, software, services and standards for the cosmetics industry, from laboratory to point-of-sale.  X-Rite has the technology, experience, and global presence to effectively monitor colour at every stage, with a family of products that has earned a reputation for ease of use, reliability, and durability that makes it a preferred choice for companies anywhere in the world.

Visit X-Rite Pantone at SCS Formulate, Stand 106 where our colour experts will be showcasing a host of colour management solutions that ensures colour quality throughout the manufacturing process along with new ways to excite and engage customers at point-of-sale enabling consumers to more accurately match cosmetics to skin colour.

Did you join our recent Colour of Beauty webinar?

In this webinar, X-Rite Pantone introduced you to the science behind the fundamentals of colour, its’ imperative role in the beauty industry, and how colour accuracy can increase your beauty business' bottom line. Specifics that we discussed included:

  • Basic understanding of colour
  • Why you can't trust your eyes
  • Physiology of skin colour
  • The business of addressing skin tones, present and future
  • Using technology to suggest the right colours for your customers
  • Enhancing your customer's retail experience

Don’t worry if you missed it, you can view the presentation here:
http://vimeo.com/107140095

Or visit our website for more information:
http://www.xrite.com/cosmetics

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