The future of beauty: in-cosmetics Global 2018 to discuss trending topics

At this year’s in-cosmetics Global in Amsterdam, the Marketing Trends presentations will cover the beauty industry’s most current topics, ranging from the Chinese market to ‘athleisure’

For the first time, an entire day will be dedicated to regional beauty trends across the globe, including Europe, North America, Latin America, Asia and Africa & the Middle East.

Key industry topics and issues will be discussed in presentations focusing on anti-pollution and probiotic trends in skin care, the blurring of boundaries in fashion, fitness and beauty to create the 'athleisure' trend, top tips on accessing the Chinese beauty market and an insight into the importance of fragrance in cosmetic formulations.

Health, wellness and nutrition

While a growing ageing population is proving to be an economic challenge, it is also an opportunity. Kseniia Galenytska, Senior Analyst, Beauty and Fashion at Euromonitor International, will be first to present on how the pursuit of healthier lifestyles is transforming stereotypes about ageing across all demographics.

She will discuss how supporting consumers to optimise their healthy years requires . . .

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